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press release services

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Personalized sales advice from a marketing pro.
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It's difficult to translate general marketing concepts into ideas that will increase your software sales.

I can help. For $299(US), I'll spend four hours on your website, and give you my feedback.

Contact me now, and let's work together to improve your software sales.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
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Press Releases for Software Developers
from Al Harberg of DP Directory


Selling Windows utilities or general applications


editors learn benefits of your software

Writing software vendors' news releases

You'll get a lot more publicity if you submit a properly crafted news release to the editors, reviewers, and bloggers. Your news release is all about marketing. It's not about telling an interesting story, and hoping that you'll get the computer writers' attention. Choose a marketing professional to write your press release. Choose Al Harberg from DP Directory.

If you'd prefer to write your press release yourself, and use DP Directory to submit it to the editors, then I'll give your press release a careful reading and give you my feedback, free.

I charge $165(US) to write your press release. I'll use the information from your website, as well as any insights that you'd like to give me about how your application is different from - and better than - your competitors'.

The process takes about a week. We'll send a few drafts back and forth, and the press release won't be complete until you're happy with it.

users buy software based on magazine reviews To start the process, please send me an email, or phone me at (860) 659-1065 (East-coast US time - GMT-5).

Submitting software developers' press releases to editors and bloggers

For $129(US), I'll submit your news release to more than 1,000 computer editors, columnists, software reviewers, and bloggers worldwide.

I'll email it to the consumer computer magazines, computer trade publications, bloggers who write about software, editors of dealer and value-added reseller (VAR) magazines, editors who write tech columns for daily newspapers in the US and Canada, syndicated tech writers, and wire services.

I can include or exclude editors based on the platform that they cover (for example, Windows, Macintosh, UNIX/Linux, iPhone). And I can include or exclude the editors who cover programmers' tools, database products, and network administration tools.

press releases increase software sales You may find it helpful to phone or email me to discuss your application, and the audience that you're trying to reach. I'd be happy to work with you to create a custom list for your software. All of our names are priced at 13-cents (US) each, and there's never an extra charge for customizing your distribution list from our thousands of fresh contact names.

Start your news release campaign now

I look forward to working with you on writing your news release, or submitting it to the editors, or both. If you have any questions, or if you'd like a free consultation on how my writing and distribution services can bring you valuable publicity, please email or call me.

Thank you very much.

    -   Al Harberg

Press release marketing information for software developers

Here are five articles from Al Harberg's Software Marketing Newsletter archive. They help software vendors plan and execute their press release campaigns more effectively.


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Make a splash in the software marketplace with press releases.
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Press releases are the most cost-effective way to get the word out about your software.

You should be sending press releases regularly, and ensuring that you get your share of the free publicity that blogs, software reviewers, magazines, and newspapers provide to software developers.

Start now.

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Al's newsletter puts money-making ideas in your inbox.
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Al Harberg's Software Marketing Newsletter provides insights into powerful sales writing techniques, selling site licenses, avoiding lost opportunity costs, and using press releases to increase your income.

It's free!

Subscribe Now.

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