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press release services

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The application isn't complete until you've crafted a sales message.
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For only $299(US), Al Harberg will give you a creative analysis of your site, full of innovative ideas. It will be based on traditional marketing knowledge, plus the latest web marketing techniques.

Learn more.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
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Press Releases for Software Developers
from Al Harberg of DP Directory


Selling video, music, or other multimedia software


Video, photo, and music software press release writing

video software review Writers of music, video, and photography blogs and columns will be impressed if you send them a press release that is crisp and professional. DP Directory's Al Harberg has been writing software developers' press releases for more than 25 years. He can design and craft a press release that will get the editors' attention, and get them talking about your application.

It's fine if you'd like to write your New Product Announcement yourself, and just use DP Directory's submission services to distribute your press release. In fact, I'll be happy then to read your press release, and provide you with my feedback, for free.

I'll write your press release for $165(US). I'll gather the information from your website, plus any thoughts that you have about how your software stands out from its competition.

publicity for music softwarew It takes about a week to craft and fine-tune your press release. We'll send drafts back and forth, until you're completely happy with the results.

To start the process, please send me an email, or phone me at (860) 659-1065 (East-coast US time - GMT-5).

News release submission for multimedia software

Please phone or email me with more information about your software, and I'll get back to you with a quotation for a custom list that will reach the key writers and bloggers for your application. All of my names are priced at 13-cents(US) each, and there is never a charge for customizing the list from our thousands of fresh contact names.

multimedia software bloggers For example, if you're marketing a photography application, I might recommend that we submit your news release to 1,000+ software writers and to the photography editors. Optionally, we could include the travel writers and pet editors at an additional 13-cents(US) per name. You might even want to include the women's interest editors and the seniors/mature writers.

Similarly, we have lists of music critics, movie reviewers, lifestyle editors, and many newspeople who are interested in multi-media software.

Please send me an email or pick up the telephone, and I'll send you some options and prices.

Start a press release campaign for your multimedia app

I look forward to working with you on writing your news release, or submitting it to the editors, or both. If you have any questions, or if you'd like a free consultation on how my writing and distribution services can bring you valuable publicity, please email or call me.

Thank you very much.

    -   Al Harberg

Press release marketing articles for vendors of video, photo, and music software

Here are 2 articles from Al Harberg's Software Marketing Newsletter archive. They help authors of video, photo, music, and other multi-media software plan and execute their press release campaigns better.


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Press releases give buyers a chance to consider your software.
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Writing an effective New Product Announcement can be difficult.

You can't send the editors the sales pitch from your website or from your PAD file. And you can't send them a nice story about your software.

You have to send them a professionally-crafted press release that they can use. We can help!

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Take the mystery out of brand extensions with Al's free newsletter.
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Al Harberg's Software Marketing Newsletter delivers innovative insights that can spike your software sales.

It's free, it's monthly, and you need to Subscribe Now.

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