border border border
border

border border border
border Press Release
Distribution
border border border
  -   Computer Editors
  -   Business Editors
  -   Education Editors
  -   Multimedia Editors
  -   Game Editors
  -   Programming Editors
  -   Other Editors
border border border
border Press Release
Writing
border border border
  -   Prices & Time Frames
  -   Sample Press Releases
border border border
Software Marketing
Solutions
border border border
  -   Rent Al's Brain
  -   Press Release FAQ
border border border
Al Harberg's
Software Marketing Newsletter
border border border
  -   Subscribe Now
  -   Marketing Archive
  -   Marketing Glossary
border border border
More
Information
border border border
  -   Order
  -   Contact Us
  -   About DP Directory, Inc.
  -   Send Us an Email

press release services

border border border
Your website won't improve itself.
border border border

Good programs don't write themselves.

Neither do well-crafted website sales messages.

Use my two decades of marketing experience to sell more of your software.

Learn more about our Rent Al's Brain service.

border border border
Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
border border border
   .
Press Releases for Software Developers
from Al Harberg of DP Directory

border

Software Marketing - Positioning your software
in your press release

from Al Harberg's collection of software marketing articles, designed to increase microISVs' software sales

Position your software to target a specific audience, and you'll sell more of your software.
border

positioning in your press release

How to get more press coverage

Your chances of getting press coverage increase if the editor believes that your program has special appeal to a certain demographic - that it has features or benefits which will make it more appealing to one group of users, even if that makes it less appealing to others.

While there are exceptions to every rule, it's usually a mistake to position your software as something that everybody can use.

How to position your program in your press release

You don't have to blatantly tell the editors how you're positioned. Your software marketing can be subtle. Editors, bloggers, and software reviewers can sense your positioning from the way you present your program in your press release -

  • Are you marketing the newest software, with the newest technology? Or do you offer the oldest product, with the most established, credible, and bug-free track record?
  • Do you offer the least expensive application, so that many prospects can afford to buy it? Or do you sell the most expensive product, and worth every penny?
  • Is your application the most powerful product, with every feature known to humankind? Or is your app the easiest product to use, without the superfluous features that your competitors make their customers wade through to get to the important stuff?

Position your software quietly in your press release

You can influence the editors' perception of the nature of your program without saying anything directly about how you want it to be positioned in the marketplace. This way, the editor of each magazine will evaluate how your program fits into the range of programs that are of interest to the magazine's readers.


border

read the previous article read the article index read the next article
border
Quick Links:
Lists: computer, business , education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
border Copyright 1997-2016 DP Directory, Inc.

 . .
border border border
Send press releases and start getting the publicity that you deserve.
border border border

It couldn't be simpler - Press releases drive software sales.

Talk to a pro about your press release campaign. Please call or email me, and start using New Product Announcements to increase your software sales.

border border border
Learn how to close more software sales with Al's free newsletter.
border border border

Each issue of Al Harberg's Software Marketing Newsletter contains about five printed pages of usable, hard-hitting information that is designed with only one purpose in mind: to increase your software sales.

Subscribe Now!

border
border border border