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If your website told your story better...
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If you could rev up your website, you'd sell more software.

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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Software Marketing - Send your press releases
to the vertical market editors

from Al Harberg's cache of software marketing articles, created to helpy microISVs sell more software

While sending your press releases to computer editors is the most cost-effective way to market most software, it's also important to reach vertical market editors. For example, if you're marketing entertainment software, you need to target the game editors. But don't forget editors of womens' interests columns, magazines targeted at teens, and lifestyle blogs. It's good software marketing.
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Vertical markets, software marketing, and lost opportunity costs

vertical market press releases If you're selling a business application, you want the editors of business, banking, insurance, and financial publications to tell their readers about your software. If you're selling a game, be sure to reach the computer game-playing editors, as well as non-computer editors who reach your target audience, such as entertainment editors and teen magazines. If you offer a multimedia application, be sure to email your press releases to the music, movie, and entertainment editors (magazine and newspaper), as well as to the lifestyle editors. Lifestyle editors write for non-computer publications that are targeted at groups such as kids, teens, women, and seniors.

Target your press releases

Don't send your press releases to editors and publications who are off-platform or off-target. It's bad software marketing to send a press release about a game or about entertainment software to the editors of telecommunications magazines, programming journals, or network administration publications. You don't want to annoy the editors, and you don't want them contacting your ISP or web host with a spam complaint.

Find the right vertical-market press release lists

Some developers believe that using an email press release service like mine might not be cost-effective because their software appeals to only a very small segment of software buyers. It may make sense to develop your own in-house list of editors for these specialized publications. Please send me a note, and I'd be happy to suggest a distribution list for your press releases, even if you have a highly specialized application. You may be surprised by the vertical publications that I have on my database.


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Send press releases that will impress editors and their readers.
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Millions of software buyers make their software-buying decisions based upon what they read in the consumer and trade media.

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