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Press Releases for Software Developers
from Al Harberg of DP Directory

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Software Marketing -
Your "Christmas Gift-Giving Guide" Press Release

from Al Harberg's library of software marketing articles, written to increase your software sales

Boost year-end sales by getting coverage in magazines' Holiday Gift-Giving Guides. If you're selling entertainment software or games, then take advantage of opportunities to sell your applications as gifts for the holidays. It's good software marketing.
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holiday gift giving guide

Send holiday-related press releases for your software

If you're marketing software games or a consumer or home entertainment application, you should be thinking about your year-end holiday press release. While it takes three to four months to get a press release published in the monthly computer consumer and trade magazines, they often need a little more time for their "Hot Software for the Holidays" articles.

Send your press releases in July to make sure your applications will be considered. In addition to saying "Review Copy Available on Request" or "Screenshots Available on Request", you might want to also say "Screenshots Available for Your Year-End Holiday Gift-Giving Guide".

It's good software marketing to find holiday celebrations - and other reasons - for prospects to buy your software.


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