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Affordable marketing advice for your website.
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Why guess when there's affordable, professional help available?

For $299(US), I'll spend four hours on your website, crafting innovative ideas to turn it into a sales machine.

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Al Harberg
DP Directory, Inc.
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al@dpdirectory.com
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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Software Marketing - The press release horse race

from Al Harberg's library of software marketing articles, designed to increase your software application profits

When choosing a company to email your press releases to the editors, make sure you're getting somebody who will give your press release a careful reading, and give you tough, honest feedback. It's good software marketing.
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press release sumbission review

The horse race -

Getting a press release printed is a lot like winning a horse race. The winner of a horse race might win $32, while the horse who comes in third wins only $3. That's because the horse who comes in first runs ten times faster than the horse who comes in third.

Right?

In reality, it's difficult to measure the tiny differences between the three horses who win, place, and show, and the horses who don't win any money.

The press release -

submit high qualitypress releases to bloggers, editors, reviewers It's the same with press releases. If an editor has room for three New Product Announcements, and she has a pile of 25 press releases, she has a difficult job. Even if she likes your software better than the others, if your press release isn't in the standard format, or if it has errors in grammar, syntax, or usage, then she's likely to select your competitor's press release for publication.

An experienced press release writer can give you an edge. An experienced press release writer can boost your software marketing efforts.

The press release winner -

Just as the horse who comes in fourth doesn't win any money, the editor's fourth-favorite press release won't generate any sales for you if she only has room to print three. Even if you write your press release yourself, make sure an experienced PR person reviews it before it goes out to the editors. It's good software marketing.


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