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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Software Marketing - Lost opportunity costs

from Al Harberg's library of software marketing articles, designed to enhance your software sales

It's easy to spend too much time worrying about the direct costs that affect your business. Good software marketing requires your thinking about lost opportunity costs, too.
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lost opportunity cost

What is a lost opportunity cost?

A good example would be the cost of missing well-targeted editors who would like to print a press release about your business or your software.

  • How much money would your business lose if your next software press release weren't sent to the computer editors at The Associated Press, Bloomberg News, Copley News Service, and the other news services and syndicates?
  • How many more sales would your press release have generated if you had sent it to the proper people at USA Today, The Wall Street Journal, The New York Times, and the other 250 US newspapers that have circulations from 50,000 to more than a million?/li>
  • How do you measure the lost sales from press releases sent to computer magazine editors or business editors who have moved on to other jobs?

Keep your business on track

Don't cut corners. It will cost you dearly if your press release isn't sent to key editors, or if the trial version of your software isn't available on key Internet download sites. Your business will make more money if you think about both direct costs and lost opportunity costs when making your marketing decisions. Managing lost opportunity costs is an essential part of good software marketing.


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When prospects read a press release about your software, they reach for their credit cards.
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The biggest cost of a press release campaign is the lost opportunity cost.

Don't use a part-time press release emailing company with a thrown-together list.

DP Directory has the strongest software lists in the industry, as well as vertical market lists that will help you increase your sales in many lines of business.

Contact DP Directory today.

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