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Rent Al's Brain
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How would you like the author of Al Harberg's Software Marketing Newsletter to spend four concentrated hours thinking about how to make your own website more effective?

For $299(US), I'll give you the advice that I'd give to a close friend about the changes that I think you should make to your website.

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DP Directory, Inc.
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Glastonbury, CT 06033 USA
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al@dpdirectory.com
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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Index of Al Harberg's software marketing articles
The 100+ articles are divided into 11 groups
This is Group 2 - Website Design and Sales

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web design increases software sales Group  1. Using Press Releases to Sell More Software
Group  2. Website Design and Sales
Group  3. Write Better, and Sell More Software
Group  4. Using Newsletters to Sell Your Software
Group  5. Software Marketing Ideas to Increase Your Sales
Group  6. Interviews with Software Industry Leaders
Group  7. Sales Book Reviews
Group  8. Marketing Book Reviews
Group  9. Website Design Book Reviews
Group 10. Business Book Reviews
Group 11. Motivational Book Reviews

Group 2 -

Software marketing - Website design and software sales

Rent Al's Brain, and Sell More Software

For $299(US), I'll spend four hours on your web site, and I'll send you ideas that will help you sell more software. This new service is your chance to get a marketing makeover that will turn your web site into a sales machine. Affordable software marketing ideas are now available to software developers, large and small.

How Long Should Your Web Pages Be?

Your web pages should be as long as required to tell a convincing sales story to your target audience. It's all about software marketing, and not about a right or wrong length for web pages.

Drive Qualified Traffic to Your Website

Here are software marketing tips for increasing the traffic to your website.

Look at your Website from your Prospects' Perspective

You can sell more software if you climb inside your web site visitors' minds, think about what's going on between their ears, and tune your software marketing to your prospects' needs.

Can Your Web Site Generate Impulse Software Sales?

When crafting your sales message, don't chase after impulse sales. Design your software marketing efforts to land traditional sales.

Should You Use Pop-Up Windows on Your Website?

Before adding pop-up windows to your website, here are some software marketing ideas to think about.

We don't read web pages. We scan them.

Good software marketing requires that you design your web pages for both people who read and people who scan.

Your Site Map Should be a Sales Page

Why have a blah site map when you can use your site map to sell more software? Your site map should be part of your software marketing regimen.

What Does Your Web Site Do To Your Prospects?

Your website has to get prospects' attention immediately, and create software sales. Here are some business-building software marketing ideas.

Sell More Software by Weaving Your Customers' Interests into your Website

Whether you're fine-tuning the text on your web site, writing your press release, crafting standard responses to email inquiries for more information about your software, or talking with your prospects on the telephone, you can make more money if you tell your story well. Here are a few stylistic techniques that you can use to increase your sales, and boost your software marketing.

Keep Prospects on your Website.

There are proven software marketing techniques that will keep prospects on your website longer.

Creating a Press Resources Web Page

By creating a Press Resources page on your web site, you can increase your credibility.

Losing Sight of Search Engine Visibility?

Be sure the search engines can crawl your site, and index every page.

Your System Requirements are Denting Your Income

If you did a better job of telling prospects about your program's System Requirements, you'd sell a lot more software. It's basic software marketing.

Turn Ordinary Paper into Money

You can sell more software if you create a one-page, printer-friendly Easy Installation Instruction Sheet for the user to print from your download page.


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