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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Index of Al Harberg's software marketing articles
The 100+ articles are divided into 11 groups
This is Group 8 - Marketing Book Reviews

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reviews of marketing books for software publishers Group  1. Using Press Releases to Sell More Software
Group  2. Website Design and Sales
Group  3. Write Better, and Sell More Software
Group  4. Using Newsletters to Sell Your Software
Group  5. Software Marketing Ideas to Increase Your Sales
Group  6. Interviews with Software Industry Leaders
Group  7. Sales Book Reviews
Group  8. Marketing Book Reviews
Group  9. Website Design Book Reviews
Group 10. Business Book Reviews
Group 11. Motivational Book Reviews

Group 8 -

Software marketing -
Marketing book reviews

Purple Cow

Book review of Purple Cow - Transform Your Business by Being Remarkable by Seth Godin (published by Portfolio, a member of the Penguin Group). Cows are boring. Purple cows are remarkable. This book is all about making your business remarkable. Remarkable software should be part of every independent software developer's software marketing plan.

Ten Deadly Marketing Sins

Book review of Ten Deadly Marketing Sins - Signs and Solutions by Philip Kotler (published by John Wiley & Sons, Inc.). This book provides an excellent checklist of all of the marketing tasks that you have to do to sell software successfully. You can learn a lot about common software marketing errors from this book.

The Anatomy of Buzz

Book review of The Anatomy of Buzz - How to Create Word of Mouth Marketing by Emanuel Rosen (published by Doubleday - Currency). Traditional ads are out. Buzz is in. Learn to weave buzz into your software marketing.

Your Marketing Sucks

Book review of Your Marketing Sucks - The Hard-Nosed Guide to Implementing ROI (Return on Investment) Marketing by Mark Stevens (published by Crown Business). Learn about marketing failures, and strengthen your software marketing.

The New Positioning

Book review of The New Positioning - The Latest on the World's #1 Business Strategy by Jack Trout (published by McGraw-Hill, Inc.). Fifteen years after Al Ries and Jack Trout wrote "Positioning: The Battle for Your Mind", Trout has released his updated insights and analysis. The world has changed, and the author's insights have gotten sharper. Most of his ideas apply to software marketing.

The Invisible Touch

Book review of The Invisible Touch - The Four Keys to Modern Marketing by Harry Beckwith (published by Warner Books). Beckwith's book covers the ways service providers need to deal with price, brand, packaging, and relationships. Most of Beckwith's principles apply to independent software vendors' software marketing efforts.

Permission Marketing

Book review of Permission Marketing: Turning Strangers Into Friends, and Friends into Customers by Seth Godin (Simon & Schuster). If he were talking to an audience of software developers, I believe that Seth Godin would be telling you to move your advertising money away from banner ads and pop-unders, and start sending newsletters to your customers and prospects. Boost your software marketing by learning Godin's ideas about permission marketing.

The Fall of Advertising and the Rise of PR

Book review of The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries (published by HarperBusiness). Advertising lacks credibility. Buzz, press, and word-of-mouth are much, much more effective. Make PR an essential part of your software marketing.

Kotler on Marketing - How to Create, Win, and Dominate Markets

Book review of Kotler on Marketing - How to Create, Win, and Dominate Markets by Philip Kotler (published by The Free Press, a division of Simon & Schuster Inc.). It's a great way to learn more about marketing software.

The End of Marketing as We Know It

Book review of The End of Marketing as We Know It by Sergio Zyman (published by HarperBusiness, an imprint of HarperCollins Publishers). This book is a must-read for anybody selling consumer software. It will strengthen your software marketing.


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A professionally written press release can spike your software sales.
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Don't trust your press release distribution to a developer who maintains an editor list as a side business.

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