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Al Harberg
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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Index of Al Harberg's software marketing articles
The 100+ articles are divided into 11 groups
This is Group 9 - Website Design Book Reviews

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reviews of website design books for software developers Group  1. Using Press Releases to Sell More Software
Group  2. Website Design and Sales
Group  3. Write Better, and Sell More Software
Group  4. Using Newsletters to Sell Your Software
Group  5. Software Marketing Ideas to Increase Your Sales
Group  6. Interviews with Software Industry Leaders
Group  7. Sales Book Reviews
Group  8. Marketing Book Reviews
Group  9. Website Design Book Reviews
Group 10. Business Book Reviews
Group 11. Motivational Book Reviews

Group 9 -

Software Marketing - Website design book reviews

Homepage Usability

Book review of Homepage Usability: 50 Websites Deconstructed by Jakob Nielsen and Marie Tahir (published by New Riders). Jakob Nielsen, recognized as the guru of website usability, charges $10,000(US) to evaluate a company's homepage (not their website - their homepage). In this book, he documents all of the criteria that he uses when optimizing a customer's homepage, and gives 50 in-depth examples. This book will increase a software developer's sales by many, many times the book's cover price. It will boost your software marketing.

Don't Make Me Think

Book review of Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug (published by New Riders). It's a software marketing mistake to believe that people will read your web site, or study it, or spend some time trying to understand it. By simplifying your web site, you increase your chances of selling more software.

The Big Red Fez

Book review of The Big Red Fez: How to Make Any Web Site Better by Seth Godin (published by Simon & Schuster). Spend an hour and learn what the "permission marketing" guru thinks about website design. Godin's ideas translate easily into the world of software marketing.


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