Al Harberg's Software Marketing Newsletter
Al Harberg's Software Marketing Newsletter - The monthly newsletter written by the author of the Software Marketing Glossary that you're reading.
It's free, and it contains wall-to-wall ideas about increasing your software sales.
Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.
algorithm - The formula that a search engine uses to examine your web page.
Search engines' algorithms determine each web page's importance for keywords and key phrases.
alt tag - The HTML tag that lets you assign alternative text to images on your web pages.
This alternative text is shown when a user's mouse hovers over the image, giving them additional information about your web page. Alt tags are also used by software designed to make websites easier to navigate by people with visual impairments.
Different search engines assign different levels of importance to alt tag information when indexing your website. Many developers attempt to stuff as many keywords into their alt tags as possible. This is a mistake. Make your alt tags meaningful and keyword-rich, but design your alt tags for your human visitors, and not for Google.
As a general rule of search engine optimization (SEO), the size of your alt tag should mirror the size of the image that it describes. If you have a 300-by-300 pixel .jpg file, the search engines would understand if you had an eight- or ten-word alt tag to describe it.
But if you have an 8-by-8 pixel .jpg file named upper-right-box-corner.jpg, and you have a 25-word, keyword-rich alt tag to describe it, then the search engines will know that you're engaged in keyword stuffing.
Anatomy of Buzz
"The Anatomy of Buzz - How to Create Word of Mouth Marketing" - A book by Emanuel Rosen.
Emanuel Rosen met with 150+ executives, marketing people, and researchers who used word-of-mouth to successfully build brands. And he turned their ideas into a marketing methodology.
Because Rosen deals with people in a wide variety of industries, it requires a little bit of work to translate his ideas into world of the one-person software development shop. While his principles seem to be sound, his concrete examples are not a good match for the challenges that microISVs face.
The book was written before social media sites evolved.
There's a longer book review of The Anatomy of Buzz in my Software Marketing Newsletter archives.
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