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Your website could be better.
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When you hire me to review your software website, I'm not going to deliver boilerplate marketing theory.

You'll get my best judgment on specific changes that you should make to your website.

These changes will result in your selling more software.

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Al Harberg
DP Directory, Inc.
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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

anchor, animated GIF, applet, application service provider


anchor text


anchor - The HTML code that lets you set up hyperlinks.

Anchor text is the descriptive word or phrase that users click when they're on your web pages. Search engines generally give high weight to the text found in anchors.

From a search engine optimization (SEO) perspective, you're missing an opportunity to increase your search engine visibility if you use anchor text such as "click here" or "more...".


animated GIF

animated GIF - An ancient torture device.

Animated GIF files annoy your website visitors, and motivate them to hit their web browsers' "back" buttons.




applet - A java program that you can run on your website that may scare away users.

Users at some large corporations, government agencies, and nonprofits sit behind firewalls that block java programs. Many users have java turned off for security reasons. Some search engines cannot access or index the information on your website that is delivered via java applets.


application service provider (ASP)

application service provider

application service provider - A delivery vehicle by which users rent or lease software instead of buying it.

Many would argue that "application service provider" is the last decade's buzzword for what we call "software as a service" (SaaS) today.

A major advantage of ASP and SaaS is that the software is always up-to-date and maintenance-free. Users don't have to worry about program installation or upgrades.

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Glossary Index
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Anatomy of Buzz
animated GIF
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New Product Announcements put your software in front of thousands of eyeballs.
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Those 250-word descriptions of your competitors' desktop and iPhone software in the computer magazines - they're your competitors' news releases.

Are you getting your share of the free publicity that newspapers, magazines, and blogs deliver?

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If you continue to do the same old things, your application sales won't increase.

Subscribe now to Al Harberg's free Software Marketing Newsletter, and learn sales techniques that will increase your bottom line.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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