border border border
border

border border border
border Press Release
Distribution
border border border
  -   Computer Editors
  -   Business Editors
  -   Education Editors
  -   Multimedia Editors
  -   Game Editors
  -   Programming Editors
  -   Other Editors
border border border
border Press Release
Writing
border border border
  -   Prices & Time Frames
  -   Sample Press Releases
border border border
Software Marketing
Solutions
border border border
  -   Rent Al's Brain
  -   Press Release FAQ
border border border
Al Harberg's
Software Marketing Newsletter
border border border
  -   Subscribe Now
  -   Marketing Archive
  -   Marketing Glossary
border border border
More
Information
border border border
  -   Order
  -   Contact Us
  -   About DP Directory, Inc.
  -   Send Us an Email

press release services

border border border
You'd sell more software if your website had a clearer sales message.
border border border

You're too close to your software website.

You need to hire somebody who can look at it for the first time, and provide you with in-depth, objective, professional advice about making your sales message more powerful.

Hire the guy who wrote this glossary to make over your website.

border border border
Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
border border border
   .

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

date format, dead link, deep link, demographic,
demographic segmentation, density, description metatag

border

date formats in the US and Europe differ

date format

date format - The order of the month, day, and year in a date.

Americans and Europeans use different date formats. To an American or Canadian, 06/10/05 means "June 10, 2005". To a European, 06/10/05 means "October 6, 2005".

It's much safer to spell out the month.

border

dead link

dead link - A hyperlink on your website that points to a page that does not exist anywhere on the Internet.

The accumulation of dead links is called link rot.

border

deep link

deep link - A link to any page on your website other than your home page.

border

Kenneth W. Gronbach's quotation on demographics

demographic

demographic - Attributes about the public such as age, gender, income, and marital status.

The list of demographic factors also includes kids versus no kids, homeowner versus renter, and pet owner.

In Internet marketing, the term "demographics" refers to what web browser your website visitors use, what operating system they have, the screen resolution they're using, and what language they speak. These are the variables that are easy to capture using a web log analysis program.

software buying family demographics Kenneth W. Gronbach, author of "The Age Curve - How to Profit from the Coming Demographic Storm," believes that the major changes that we have seen - and will see in the future - in economics, business, and society are due to the size of successive US generations, and the corresponding different number of people in each age group.

demographic segmentation of software purchasers Gronbach believes that demography dictates the demand side of the marketing equation. It's important to have a high-quality product, a solid business plan, and a strong marketing budget. But the ebbs and flows of population are going to determine the success of your software development company to a very large extent.

border

demographic segmentation

demographic segmentation - A form of marketing segmentation in which you target prospects with similar characteristics.

Examples would include targeting teachers in affluent school systems, or targeting highly-educated senior citizens.

border

density

density - See keyword density.

border

description metatag

description metatag - An HTML meta-tag that describes your web page.

The description meta tag is one of the fundamental items that you have to pay attention to when you're doing search engine optimization (SEO). The description meta-tag should contain all of the keywords from your title tag. It should be an English-language sentence that describes the page. If possible, include additional keywords that you will also place in your h1 and h2 tags.

border Software Marketing Glossary
previous software marketing glossary page next software marketing glossary page
border
Quick Links:
Lists: computer, business , education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
border Copyright 1997-2016 DP Directory, Inc.

 . .
border border border
Glossary Index
border border border
A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
border border border
Table of Contents
of the - D - pages:
border border border
date format
dead link
deep link
demographic
demographic segmentation
density
description metatag
designated market area
destination
Differentiate or Die
Digital Promise
dimensional mail
direct mail copy that sells!
directory
distribution
Don't Make Me Think
doorway page
download
downloads
DP Directory, Inc.
drop-down menu
dynamic URL
border border border
Press releases result in software sales, not just downloads.
border border border

Press releases are a cost-effective method to tell the world about your computer and iPhone software.

Send press releases regularly, and ensure that you get your share of the free publicity that blogs, software reviewers, magazines, and newspapers provide to micro independent software vendors (mISVs).

Start your press release campaign now.

border border border
Subscribe to Al Harberg's Software Marketing Newsletter. Now. Free.
border border border

For more than 26 years, I've been working full-time with software vendors.

Each month, I provide free, practical advice about how to increase your software sales.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

border
border border border