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You'd sell more programs if your website presented your software more convincingly.
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You'd sell more of your software if the wording on your web site were more powerful.

I love words.

I know how to use words effectively.

Let me help you increase your software sales.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

early adopter, eBay Powerseller Secrets, eBook, eCommerce

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early adopter

early adopter

early adopter - A person who jumps on the bandwagon soon after a new idea is introduced.

The phrase "early adopter" was created in 1962 by Everett Rogers in his book "Diffusion of Innovation". Rogers popularized the terms "innovators" (the first people who latch onto a new idea), "early adopters" (the folks who buy once the new idea is deemed to be worthwhile), "early majority", "late majority", and "laggards".

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eBay Powerseller Secrets

"eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers" - a book by Debra Schepp & Brad Schepp

eBay Power Seller Secrets by Debra Schepp and Brad Schepp "eBay PowerSeller Secrets" discusses the tips and tricks that you need to sell your software successfully on eBay. It's written from the perspective of successful insiders. The book is full of advice that you'd otherwise only learn the hard way - through trial and error.

It's a huge step to set up a software store on eBay. This book is not particularly about the software industry. But it gives you an idea of the complexity and dangers of getting into the eBay marketplace with your applications.

Kathy Salisbury of Great Mind Software was the guest book reviewer for this article in Al Harberg's Software Marketing Newsletter. You can read the entire book review in the marketing archive on this website.

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eBook

eBook - a software marketing message that can be downloaded and printed, or read by your prospects and customers on their computers, tablets, or smartphones.

Unlike whitepapers (which are generally serious), ebooks can have any style that you choose, from whimsical to profound. eBooks should be fun to read, and easy to scan. Your eBooks should have images, photos, and illustrations of every kind. According to Ann Handley and C.C. Chapman, the authors of Content Rules, eBooks are a conversation among equals, versus whitepapers which are written by so-called experts.

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eCommerce

ecommerce - Selling on the Internet.

Paz' quotation on Ecommerce I can remember when the first Sears Roebuck store opened in my hometown back in the 1950s: Low prices. Huge variety. The convenience of shopping for everything under the sun in one store.

Everybody came from miles around to check it out. And everybody speculated that retail sales would never be the same.

What didn't change, however, were the fundamentals of the marketplace.

All of this is true of eCommerce, too. Many things have changed and will continue to change. Most of the fundamentals will remain constant.

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previous software marketing glossary page next software marketing glossary page
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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - E - pages:
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early adopter
eBay Powerseller Secrets
ebook
eCommerce
educational game market
Educational Software Cooperative (ESC)
educational software marketing
email append
empathy
employment page
End Of Marketing As We Know It
English
entrepreneur
Entrepreneurs Are Made Not Born
Epsilon Award
error 404
ESC - Educational Software Cooperative
eswc
European Software Conference (ESWC)
EVEolution
expectations
expert
expert advice
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Press releases are more credible than ads. They just work better.
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Writing an effective New Product Announcement can be hard.

You can't send the bloggers the sales pitch from your website.

You can't submit your PAD file description.

And you can't send them a nice story about your software application.

You have to submit a professionally-crafted press release that they can use.

We can help you write and email your press release!

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Al Harberg's Software Marketing Newsletter is a valuable, free software developers' resource.
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It's always been easy to find bad marketing advice in the software development industry.

Now you can get good software marketing advice from a professional.

It's monthly, and it's free.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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