failure - Part of the learning process in the software development industry.
Learn all you can about marketing. And don't be afraid to make mistakes.
"When the rate of change inside the company is exceeded by the rate of change outside the company," Jack Welch, the former chairman of General Electric said, "the end is near."
Fall of Advertising and the Rise of PR
"The Fall of Advertising and the Rise of PR" - a book by Al Ries and Laura Ries.
Al Ries is the co-author of the best-selling book "Positioning".
Ries believes that public relations (PR) has credibility, and that advertising lacks credibility.
With advertising, you tell the world how great your software is. With PR, you let editors, columnists, and bloggers tell your story. By sending press releases to magazine and newspaper editors, and having your story told by the experts who work for these publications, your sales message becomes credible with prospects.
Al Harberg's Software Marketing Newsletter ran a full-length book review of "The Fall of Advertising and the Rise of PR". You can find it in the marketing archives on this site.
FAQ - The acronym for "frequently asked questions".
See "frequently asked questions" below.
This website has a superb Press Release FAQ that will answer most questions about how to use news releases to generate more software sales.
fast follower - A company that monitors competitors' products and services, and mimics them quickly after competitors introduce them.
In the world of me-too software development, we see far too many fast followers.
feature article - A magazine or newspaper article that describes your software, company, or key executives.
Unlike a short, objective New Product Announcement, a feature article typically has a human angle. It contains quotes from company officials or from customers who use (and like) your software.
When submitting a press release to the editors, send them news copy. Don't send them a feature article. Here's why -
It takes a huge amount of work for you to learn the specific requirements of each magazine or newspaper. Press release requirements are straightforward, while feature article requirements can be very specific.
Publications want feature articles written by people who are financially and emotionally at arms-length from the subjects that they write about.
Most magazines and newspapers demand exclusivity for the feature articles that they print. With New Product Announcements, they don't care if other publications - even direct competitors - print the same announcements. But they would never print your feature article if they thought that another publication would print the same article.
Software Marketing Glossary
Lists: computer, business
, education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
Copyright © 1997-2016 DP Directory, Inc.