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You've written a professional software program.

Now it's time to hire a professional marketing guy to develop your sales message.

There's an affordable solution - one that will increase your sales.

The guy who wrote this glossary can craft a sales presentation for your software.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
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   .

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

generations, ghostwriter, Godin, Seth, Google cache, green washing

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generations and ideas

generations

generations - A demographic term that groups people by their year of birth.

Here are the names and dates used in the excellent book "The Age Curve - How to Profit from the Coming Demographic Storm" by Kenneth W. Gronbach -

  • GI Generation - born 1905 to 1924
  • Silent Generation - 1925 to 1944
  • Baby Boomers - 1945 to 1964
  • Generation X - 1965 to 1984
  • Generation Y - 1985 to 2004
  • Generation Z - 2005 to 2024

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ghostwriter

ghostwriter - Somebody who writes for you, but lets you put your name on the work.

Ghostwriters can create magazine articles, blog postings, whitepapers, case studies, and website content for you. You take credit for their work - with their permission, and for a price.

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Godin, Seth

Godin, Seth - Excellent Internet marketer and author.

Godin's books include Permission Marketing, Unleashing the Ideavirus, and The Big Red Fez.

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Google cache and selling more software

Google cache

google cache - The storage area that Google uses to keep website text and images.

By keeping the latest information that it has about your web page in its cache, Google is able to deliver search engine results pages (SERPs) more quickly, with less strain on its servers and bandwidth.

When software developers make important changes to their websites, they want Google's spider to crawl their new web page as soon as possible, and include the updated page information in Google's index. To see what is currently in Google's index for a particular page, you can examine what's in Google's cache.

For example, to look at Google's latest version of the DP Directory home page - http://www.dpdirectory.com - you could enter the search term cache:www.dpdirectory.com into Google's search box. Note that there are no spaces in the expression that you type into Google's search box. Google will display the cached version of the requested page, along with the latest date and time that Google crawled that page.

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green washing

green washing - Launching a marketing campaign that says that you care about the environment, but not really caring.

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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - G - pages:
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generations
ghostwriter
Godin, Seth
Google cache
green washing
guerilla
Guerrilla Marketing Excellence
guestbook
guts
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