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Your software website's sales message needs help.
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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

keyword, keyword density, keyword distribution,
keyword frequency, keyword prominence

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keyword and search engine optimization

keyword

keyword - A search engine optimization (SEO) term for a word or phrase that you type into a search engine when looking for a page on the web.

It sounds simple - Your website has to contain the words that your software prospects type into the search engines when looking for software like yours.

It is simple - Make each of your web pages keyword rich. And concentrate your search engine optimization work on creating meaningful and unique title tags, description metatags, keywords metatags, and headers (h1 and h2 especially).

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keyword density and search engine optimization

keyword density

keyword density - A search engine optimization (SEO) term.

If a keyword appears 20 times on a 400-word page, then the keyword density is five percent. There is no "proper" keyword density for keywords that are important to your site. Just be sure that your text is designed to be read by humans, and not just by the search engines' crawlers.

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keyword distribution and search engine optimization

keyword distribution

keyword distribution - The location of keywords on a web page.

Most search engine optimization (SEO) experts say that keywords that appear near the top of a web page are regarded by the search engines as being particularly important. Some SEO experts say that the search engines notice if keywords are scattered evenly throughout a web page or if they're clumped together. Many SEO experts have too much time on their hands, and spend it speculating how Google's algorithm is constructed.

Again, write for human visitors, and not exclusively for the search engines.

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keyword frequency and search engine optimization

keyword frequency

keyword frequency - The number of times that a keyword appears on a web page.

As part of search engine optimization (SEO), by using a keyword a number of times, you tell the search engines that this keyword is important to this page. By using the keyword too many times, you tell the search engines that you're engaging in a spamming technique called "keyword stuffing." Be sure that your web page is designed to be read by human visitors, and not just by the search engines' crawlers.

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keyword prominence and search engine optimization

keyword prominence

keyword prominence - An SEO measure of how close to the top of your web page your keywords are located.

More accurately, keyword prominence measures how close your machine-readable keywords are to the top of the page.

That's because search engines cannot read or index text that is part of a graphic image.

As part of your search engine optimization, make sure your human visitors and the search engines can find your most important keywords and key phrases.

border Software Marketing Glossary
previous software marketing glossary page next software marketing glossary page
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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - K - pages:
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keyword
keyword density
keyword distribution
keyword frequency
keyword prominence
keyword stuffing
keywords metatag
Kotler on Marketing
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Press releases put your software on the same level as the multi-million dollar developers.
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Press releases are a cost-effective method to tell the world about your computer and iPhone software.

Send press releases regularly, and ensure that you get your share of the free publicity that blogs, software reviewers, magazines, and newspapers provide to micro independent software vendors (mISVs).

Start your press release campaign now.

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Learn to make more software sales with Al's free monthly newsletter.
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Al Harberg's free monthly Software Marketing Newsletter provides innovative insights that can boost your software sales.

The newsletter is free, it's monthly, and you should subscribe now!

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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