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press release services

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Your website's sales message could be much better.
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Does your web site impress your customers enough to buy your software?

A well-crafted sales message can increase your program sales.

For $299(US), I'll spend four hours on your website, and help you make it a more effective sales machine.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

ranking, reader service card, recency frequency money,
reciprocal links, redirect, register

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search engine ranking

ranking

ranking - Sorting search engine results so that the most relevant results appear at the top of the list.

Often, paid advertisers' results appear above the most relevant results.

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reader service card

reader service card - A postcard that magazine readers use to request additional information about a product.

Many of the computer trade and consumer magazines assign a reader service number to each advertisement and to each New Product Announcement that appear in their publication. By circling the number on this "bingo card" and mailing the card to the magazine, you'll be sent additional information by postal mail or by email.

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recency frequency money

recency frequency money - Selection criteria for mailing lists that you rent.

If you're renting a list of people who have purchased products from a retail catalog, for example, you can select names based upon how recently they've bought something from the catalog, how frequently they place orders from the catalog, and how large the orders have been.

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reciprocal links and search engine optimization (SEO)

reciprocal links

reciprocal links - Links that are traded between two web sites.

Two friends decide to increase each other's inbound links by swapping. Reciprocal links don't hurt your standing with the search engines. But they don't contribute significantly to your SEO efforts, either.

The best inbound and outbound links are from pages that are relevant to each other. So, it makes no sense to link your cousin's bowling alley web page to your billing software web page. In fact, it can hurt your standing with the search engines because it dilutes the impact of the keywords that you're trying to emphasize, and it confuses the search engines.

If you are going to swap links with a well-targeted site, spend 90 percent of your energy writing the anchor text that will be associated with the hyperlinks. Be sure that the keywords and keyphrases in the anchor text are relevant to both web pages, so the link will be seen by the search engines as sensible.

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redirect

redirect

redirect - A method of automatically forwarding an incoming link from one page to another.

There is not universal agreement about the effectiveness of various types of page redirects. The bad guys use redirects to try to trick the search engines into sending people to the wrong page.

There seems to be agreement that 301-redirects are universally recognized by the search engines as the "good" ones. 301-redirects are easy to set up on UNIX/Linux systems, and only easy on Microsoft systems if you are the administrator.

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register

register - To purchase a license to use software, or to convert the trial version or shareware version of a program to the full version.

Asking users to "register now" is an arcane, often misunderstood way to ask users to "buy now". Similarly, "purchase" is a word which is not as well understood as "buy", especially by people who don't speak English as their first language.

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previous software marketing glossary page next software marketing glossary page
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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - R - pages:
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ranking
reader service card
recency frequency money
reciprocal links
redirect
register
registration incentive
reimagining
relevant
reseller
response time
return on investment
reverse email append
review copy
RFM
risk
roadblock
robot
robot metatag
ROI
round-up article
routing page
Russell Rules
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Hundreds of editors and bloggers could tell their readers about your software.
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Since 1984, DP Directory has been providing software developers with news release writing and submission services.

In August of 1997 we introduced our press release emailing service.

We've helped thousands and thousands of developers boost their software sales by getting them write-ups in magazines, newspapers, and blogs.

We know the tech and smartphone marketplace.

We know how to get publicity for your software application.

Here's how you should choose the right company to email your news releases to the media.

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Al Harberg's Software Marketing Newsletter is a valuable, free software developers' resource.
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Need some assistance locating the right marketing books?

Al Harberg's free Software Marketing Newsletter has in-depth reviews of the best marketing books available.

The newsletter is free.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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