web browser - The software that prospects and customers use to visit your website.
web crawler - The search engine spiders.
Web crawlers are programs that visit your website from time to time, travel to each of your links, and ensure that your text is indexed in their search engines. Most crawlers have difficulty with framed sites. Many can't read your script files. Only a few crawlers can get inside .PDF or Flash files and index their contents.
web log - The audit trail that your Internet Service Provider (ISP) creates, showing who visited your site.
Web log analysis programs are available to help you identify your visitors' demographics, as well as the path that they traveled through your web site.
webcast - a streaming video broadcast that is delivered on the Internet.
Webcasts should be part of the content mix on your website and on your blog.
webinar - a web-based seminar that microISVs create to sell more software.
A webinar is an online conference in which participants connect with other participants via the Internet.
Some webinars are more like lectures, with communications flowing in only one direction. Some are two-way, with interactions with the webinar host, and possibly with other participants.
Webinars can be used for sales presentations as well as product training.
website - Your software store on the Internet.
web site - Same as "website".
But it illustrates the need to use all common spellings of keywords and key phrases that are important to your business. Make sure Google and the other search engines have all of these spellings in their index files, so prospects can find your website, no matter which spelling they use.
You can hide some of your really bad misspellings in your images' alt text.
web traffic - The number of unique visitors that come to your site during a time period.
Companies looking for your advertising money often tell you the number of hits that their site receives, as opposed to the number of unique visitors.
welcome message - A lost sales opportunity.
Welcoming people to your website is bad software marketing. Instead, tell them immediately the main benefit that they'll enjoy by buying your software. Get their attention, so they'll spend some time on your website and learn about your software.
What Were They Thinking?
"What Were They Thinking? - Marketing Lessons You Can Learn from Products That Flopped" - A book by Robert M. McMath and Thom Forbes.
By studying marketing mistakes made by well-known companies, we can avoid making similar errors in our companies in the software development industry. In addition, we can feel good that even the largest, best-funded companies make mistakes that are much worse than the ones that we've made.
By reading these stories - and thinking about what they mean for our own businesses - we can learn a lot about pricing, packaging, software marketing, advertising, and sales.
You can read my entire book review of "What Were They Thinking?" in the marketing archives on this website, along with dozens of reviews of marketing books.
white hat - SEO techniques that create web pages that are designed for humans to read, and also are search engine friendly.
Basic search engine optimization (SEO) techniques include creating unique, meaningful titles on each page of a website, creating keyword-rich description meta-tags, and creating good h1 and h2 HTML tags. Books have been written about intermediate and advanced white hat SEO techniques.
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