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press release services

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You'd sell more software if your website had a clearer sales message.
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If you aren't selling as much of your software as you want, maybe your website sales presentation needs some work.

Let me help.

I'll do a sales makeover on your software web site.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

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Your Marketing Sucks

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Your Marketing Sucks by Mark Stevens

Your Marketing Sucks

"Your Marketing Sucks - The Hard-Nosed Guide to Implementing ROI (Return on Investment) Marketing" - A book by Mark Stevens.

Stevens tells us to look at every marketing expenditure, and measure its impact on sales and profits. If it doesn't create more money than it costs, then abandon it, and try something else.

Good software marketing is all about sales.

The author urges us to examine our advertising, sales, and the way that we use our time. Don't hesitate to try new things, no matter how unusual they are. But measure the results, and define success as financial success.

You can read my book review of "Your Marketing Sucks", as well as book reviews of dozens of other business, marketing, sales, and writing books, all from the perspective of the software development industry.

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Glossary Index
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Your Marketing Sucks
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Increase your software's press coverage with news releases.
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Since 1984, DP Directory has been providing software developers with news release writing and submission services.

In August of 1997 we introduced our press release emailing service.

We've helped thousands and thousands of developers boost their software sales by getting them write-ups in magazines, newspapers, and blogs.

We know the tech and smartphone marketplace.

We know how to get publicity for your software application.

Here's how you should choose the right company to email your news releases to the media.

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Get in-depth software and iPhone marketing insights for free by subscribing to Al Harberg's Software Marketing Newsletter.
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Find out which marketing books you should read, with book reviews designed specifically for independent software vendors (ISVs).

Subscribe to Al Harberg's free monthly Software Marketing Newsletter.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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